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Integrated FLORA Wearable Electronics Creative
Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.