Nancy B's Science Club integrated eCommerce and marketing creative direction, site design direction, email marketing campaign design guidance, landing page copywriting, and video creative direction and styling.
From beginning to end, my team and I worked to ensure all assets aligned with the product line's girl-inspired tone, palette, and messaging.
Consumer eCommerce homepage creative.
Brand page creative for TRU consumer site.
Landing page copywriting and creative direction based on popular SEO keywords and Nancy B's product story.

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2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
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Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
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Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
2015
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
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Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
2014
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
2015
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
Holiday Mini House Feature
Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
2015
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
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Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
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