May is for Making

Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.

National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.

Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.

As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.

Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.

Art direction, product concept, design, and naming for PipSqueak Squeezers.

Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.

Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.

Photography, design, and copywriting for preschool game advertisements.

Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.