Integrated wearables project campaign and advertisement for the FLORA wearable electronic platform. Styling, prop making, design, copywriting, and photography. The book, Getting Started with Adafruit FLORA, is an excellent title. I read it to gain better insights into how to market the book.
eCommerce creative
Detail of my newbie stitching with conductive thread.
Test shot.

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Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
2015
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
2012
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
2015
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
2014
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
2015
Holiday Mini House Feature
Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
2015
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
2015
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
2013
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
2014
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