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2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
2014
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014
Chet the Catâ„¢ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
2015
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
2015
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
2012
Integrated FLORA Wearable Electronics Creative
Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.
2015
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
2014
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
2014
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
2014
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