Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
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Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
2014
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
2014
Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls.
- industrial/product design management
- factory coordination and coloration guidance
- materials and deco spec
- packaging and branding design direction
- web and eCommerce writing and creative direction
2014
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
2015
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
2014
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels.
The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life.
Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls.
Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
May is for Making
Email marketing campaign art direction, photography, and copywriting
2014
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
2014
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
2015
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
2014