Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
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May is for Making
Email marketing campaign art direction, photography, and copywriting
2014
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2015
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels.
The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life.
Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls.
Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
2014
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
2015
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete.
John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
2015
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
2015
Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls.
- industrial/product design management
- factory coordination and coloration guidance
- materials and deco spec
- packaging and branding design direction
- web and eCommerce writing and creative direction
2014
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
2014