One of the original kits I developed for proof of concept.
Product bundle concept. Boxed content and consumer product assortment designed by American Girl in-house PD/Marketing team. I was responsible for the business rationale for this line of kits. Pitching it to in-house stakeholders and execs, the kits were ultimately released to the American Girl direct consumer base.
Product bundle concept. Boxed content and consumer product assortment designed by American Girl in-house PD/Marketing team. I was responsible for the business rationale for this line of kits. Pitching it to in-house stakeholders and execs, the kits were ultimately released to the American Girl direct consumer base.
Product bundle concept. Boxed content and consumer product assortment designed by American Girl in-house PD/Marketing team. I was responsible for the business rationale for this line of kits. Pitching it to in-house stakeholders and execs, the kits were ultimately released to the American Girl direct consumer base.