Art direction, design, and copywriting for 2014 new products catalog.

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Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
2015
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2015
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
2013
Product Design Direction: Compost Container
Product design direction for classroom compost container.
2015
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
2015
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
2014
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
2015
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
2015
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
2015
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