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Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Advertising, Copywriting, Graphic Design,
Web Referral Advertising Units
Web referral ad units designed to drive traffic to Makershed.com. Copywriting, art direction, photography, and design.
Art Direction, Copywriting, Photography,
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Art Direction, Graphic Design, Photography,
Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
Back to school, back to making
Typography, copy writing, and photography for email campaign.
Graphic Design, Copywriting, Typography,
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Packaging, Toy Design,
Holiday Referral Ad Units
Art direction, photography, and design of 2014 holiday gift guide referral units used to drive retargeting efforts.
Advertising, Graphic Design, Photography,
Digital mixed media. Personal daily project challenge.
Photograph and drawn Norfolk Island Pine fronds in digital watercolor.
Photography, Digital Art, Fine Arts,
Personal project. Mixed media on canvas.