Product and packaging design, art direction, and naming. Illustrated by Lucia Gaggiotti.
I brought the game along with me to Hawaii for this ad I shot and wrote for Sweet Paul magazine. The bones were covered in sand when I was through! And that sand castle in the background—someone built it the night before and I was lucky enough to stumble upon it!
My team created coloring pages that supported our blog content efforts. Our goal was to populate Pinterest boards with content that would drive engagement and interest in our preschool games.

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Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
2014
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
2015
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
2015
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
2015
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
2014
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
2015
PipSqueak Squeezers
Art direction, product concept, design, and naming for PipSqueak Squeezers.
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The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
2014
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