Shelby's Snack Shack Game

Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.

PackagingToy Design
Product and packaging design, art direction, and naming. Illustrated by Lucia Gaggiotti.
I brought the game along with me to Hawaii for this ad I shot and wrote for Sweet Paul magazine. The bones were covered in sand when I was through! And that sand castle in the background—someone built it the night before and I was lucky enough to stumble upon it!
My team created coloring pages that supported our blog content efforts. Our goal was to populate Pinterest boards with content that would drive engagement and interest in our preschool games.

You may also like

Floral Study 4
Roses. Part of the #100dayproject
2016
Digital ArtFine ArtsPainting
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
2015
PackagingToy Design
Morning Coffee
Still life of my mother's hands. Digital mixed media.
2016
Fine Arts
Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
2014
Art DirectionBrandingPhotography
Hear the Fear
Embroidered letterforms on cotton
2015
IllustrationTextile DesignTypography
Thank You for Your Hospitality
Personal project. Mixed media on canvas.
2015
IllustrationPainting
Raspberries
Raspberries on chalkboard. Personal project.
2014
Art DirectionPhotography
Rose
Digital
2016
Fine Arts
Lasercut Letterforms
I'm working my own handwriting into a typeface project that includes wood and photography. My first step was to lasercut my marker-drawn caps out of wood.
2015
Typography
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
Art DirectionProduct DesignToy Design
Back to Top