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Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
Art Direction, Web Design, Writing,
Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Packaging, Toy Design,
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Graphic Design, Packaging,
Old Wise Eyes
Personal mixed media project on canvas
Branding: Maker Media Lab Grand Opening
Branding and signage to announce the opening of the Maker Media Lab in the historic Palace of Fine Arts in San Francisco. My challenge was to quickly devise a branding scheme that felt like part of the Maker Media family of properties, while celebrating the very special location of the opening.
Branding, Graphic Design,
Holiday Mini House Feature
Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
Art Direction, Graphic Design,
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art Direction, Product Design, Toy Design,
Still life of my mother's hands. Digital mixed media.
Mixed media on canvas board
Fine Arts, Illustration, Painting,