Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
Art DirectionGraphic Design
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
PackagingToy Design
Toy invention and design.
Holiday Mini House Feature
Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
Art DirectionGraphic Design
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
Graphic DesignTypography
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
PackagingToy Design
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
BrandingUI/UXWeb Design
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
PackagingToy Design
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Graphic DesignIllustrationPhotography
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
Packaging
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
PackagingToy Design
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art DirectionCopywritingDirecting
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art DirectionProduct DesignToy Design
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art DirectionCreative DirectionWeb Design
Integrated FLORA Wearable Electronics Creative
Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.
Art DirectionCopywritingPhotography
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
Art DirectionWeb DesignWriting
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Creative DirectionInteraction DesignUI/UX
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
Art DirectionBrandingPhotography
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Art DirectionCopywritingGraphic Design
PipSqueak Squeezers
Art direction, product concept, design, and naming for PipSqueak Squeezers.
Art DirectionPackagingToy Design
Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
Art DirectionBrandingPackaging
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
CopywritingGraphic DesignTypography
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
Art DirectionCopywritingDirecting
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
AdvertisingCopywritingGraphic Design
Maker Monday 101 Campaign
Email creative for Monday 101 series. First of a multipart email initiative focusing on skills. Week one: soldering. Photography, copywriting, and design.
PhotographyWeb Design
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Art DirectionGraphic DesignPhotography
Product Campaign Photography
Often, products from manufacturers need to be reshot to tell a more compelling story. In these cases, I shot and styled items to better resonate with the Makershed.com customer: a DIY enthusiast who loves the process as much as the end result, if not more.
Art DirectionPhotography
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
PhotographyArt DirectionWeb Design
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
Art DirectionCopywritingGraphic Design
Product Design Direction: Compost Container
Product design direction for classroom compost container.
Creative DirectionProduct DesignToy Design
May is for Making
Email marketing campaign art direction, photography, and copywriting
Art DirectionCopywritingPhotography
Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
AdvertisingCopywritingPhotography
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
Graphic DesignIllustrationTypography
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Graphic DesignPackaging
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
AdvertisingArt DirectionPhotography