Don’t we all occasionally wonder how our trash evolves once we’ve tossed it into the rubbish heap? Imagine seeing the future life of each banana peel, magazine, and apple core you pitched.
The See-Through Compost Container was dreamed up by Nancy Balter and my task was to bring it to life. I worked with artist Matt Mance along with our factory’s sculptors to translate Nancy’s idea into physical form. The product is a sectioned plastic “box” with three compartments. Children and teachers fill each of the compartments up with soil, water, or sand and watch their trash degrade.
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Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
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The Annotated Build-It-Yourself Science Laboratory
Book cover design.
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Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Advertising, Copywriting, Graphic Design,
Product Campaign Photography
Often, products from manufacturers need to be reshot to tell a more compelling story. In these cases, I shot and styled items to better resonate with the Makershed.com customer: a DIY enthusiast who loves the process as much as the end result, if not more.
Art Direction, Photography,
Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
MaKey MaKey is a DIY kit that allows end users to turn anything into an input device. In this case, bananas serve as piano keys. My goal with this project was to quickly grab the attention of our Maker Shed consumer, who isn't accustomed to seeing fruit in their inbox. My hand lettering in banana yellow rounds out the image.
Art Direction, Copywriting, Photography,
Fabric and Canvas
Fabric and acrylic on canvas
Fine Arts, Illustration, Painting,
Let's Run Away
Personal mixed media project on canvas.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art Direction, Product Design, Toy Design,
Personal project. Part of #the100daychallenge