Don’t we all occasionally wonder how our trash evolves once we’ve tossed it into the rubbish heap? Imagine seeing the future life of each banana peel, magazine, and apple core you pitched.
The See-Through Compost Container was dreamed up by Nancy Balter and my task was to bring it to life. I worked with artist Matt Mance along with our factory’s sculptors to translate Nancy’s idea into physical form. The product is a sectioned plastic “box” with three compartments. Children and teachers fill each of the compartments up with soil, water, or sand and watch their trash degrade.
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The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
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Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014 New Products Catalog
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Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
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