Photography and styling for eCommerce product campaigns.
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Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
Packaging, Toy Design,
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
Art Direction, Web Design, Writing,
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art Direction, Copywriting, Directing,
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Creative Direction, Interaction Design, UI/UX,
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
Email Marketing Campaigns
Email campaign for Maker Shed. Hand lettering, copy, and art direction. Photographer: Jeffrey Braverman
Art Direction, Copywriting, Typography,
Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
Photography, Typography, Web Design,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,
Holiday Email Creative
Email creative concept and photography for holiday campaign. Styling, copy, shooting, and animation.
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