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Art direction, product concept, design, and naming for PipSqueak Squeezers.
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.