PipSqueak Squeezers

Art direction, product concept, design, and naming for PipSqueak Squeezers.

PipSqueak Squeezers are animal-shaped pretend play characters. Each critter is designed to help preschoolers and children with special needs practice motor skill development with their hands.
I developed this POP display to help specialty retailers showcase the total cuteness of these little guys! Lucia Gaggiotti illustrated the POP and the product concepts.
Role: product concept, design, art direction, and naming.

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