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Embroidered letterforms on cotton
Illustration, Textile Design, Typography,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Graphic Design, Illustration, Photography,
Don't Listen to Them
Integrated FLORA Wearable Electronics Creative
Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.
Art Direction, Copywriting, Photography,
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art Direction, Copywriting, Directing,
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Branding, UI/UX, Web Design,
Let me run.
Photograph of our family tire swing, transferred to cotton and then embroidered. Personal project.
Illustration, Photography, Typography,
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Advertising, Copywriting, Graphic Design,
Personal project. Part of #the100daychallenge