This past summer, the National Maker Faire in Washington D.C. kicked off a weeklong celebration of making. Our goal was to quickly launch a site that would initially capture email addresses and then later on house all relevant information about the event.
Role: site design, copywriting, and social media asset design
You may also like
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
May is for Making
Email marketing campaign art direction, photography, and copywriting
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Product Design Direction: Compost Container
Product design direction for classroom compost container.