Nancy B's Science Club integrated eCommerce and marketing creative direction, site design direction, email marketing campaign design guidance, landing page copywriting, and video creative direction and styling.
From beginning to end, my team and I worked to ensure all assets aligned with the product line's girl-inspired tone, palette, and messaging.
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Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
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Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
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Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
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Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
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Personal project. Part of #the100daychallenge
Still life of my mother's hands. Digital mixed media.
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Personal mixed media project on canvas.
Digital mixed media. Personal daily project challenge.
MaKey MaKey is a DIY kit that allows end users to turn anything into an input device. In this case, bananas serve as piano keys. My goal with this project was to quickly grab the attention of our Maker Shed consumer, who isn't accustomed to seeing fruit in their inbox. My hand lettering in banana yellow rounds out the image.
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