Nancy B's Science Club Digital Presence

Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.

Nancy B's Science Club integrated eCommerce and marketing creative direction, site design direction, email marketing campaign design guidance, landing page copywriting, and video creative direction and styling.
From beginning to end, my team and I worked to ensure all assets aligned with the product line's girl-inspired tone, palette, and messaging.
Consumer eCommerce homepage creative.
Brand page creative for TRU consumer site.
Landing page copywriting and creative direction based on popular SEO keywords and Nancy B's product story.

You may also like

PipSqueak Squeezers
Art direction, product concept, design, and naming for PipSqueak Squeezers.
2015
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2015
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
2015
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
2015
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
2015
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
2015
Floral 2
2017
Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
2014
Back to Top