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Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
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Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
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Floral Study 5
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Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
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Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Copywriting, Graphic Design, Typography,
Mixed media on canvas board
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Hear the Fear
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Illustration, Textile Design, Typography,
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
Packaging, Toy Design,
Personal project. Part of #the365dayproject challenge.
Fall Studio Still Life
Personal still life photographs of props on hand and found forest clippings.