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Floral Study 3
Mixed media digital floral study. Part of the #100dayproject in 2016.
Digital Art, Fine Arts, Painting,
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
Art Direction, Graphic Design,
Product Campaign Photography
Often, products from manufacturers need to be reshot to tell a more compelling story. In these cases, I shot and styled items to better resonate with the Makershed.com customer: a DIY enthusiast who loves the process as much as the end result, if not more.
Art Direction, Photography,
Be Your Own Fan
Personal embroidery and typography project
Illustration, Textile Design, Typography,
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art Direction, Copywriting, Directing,
Wood Laser Cut Study: Norfolk Island Pine
Mixed media study and laser cutting project.
Illustration, Pattern Design,
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Graphic Design, Illustration, Photography,
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Advertising, Art Direction, Photography,
Personal project. Mixed media on canvas.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,