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MaKey MaKey is a DIY kit that allows end users to turn anything into an input device. In this case, bananas serve as piano keys. My goal with this project was to quickly grab the attention of our Maker Shed consumer, who isn't accustomed to seeing fruit in their inbox. My hand lettering in banana yellow rounds out the image.
Art Direction, Copywriting, Photography,
Product Campaign Photography
Often, products from manufacturers need to be reshot to tell a more compelling story. In these cases, I shot and styled items to better resonate with the Makershed.com customer: a DIY enthusiast who loves the process as much as the end result, if not more.
Art Direction, Photography,
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
Packaging, Toy Design,
Personal project. Part of #the365dayproject challenge.
Personal project. Mixed media on canvas.
Digital mixed media. Personal daily project challenge.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art Direction, Product Design, Toy Design,
Mixed media, part of the #100dayproject
Digital Art, Fine Arts,
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Art Direction, Copywriting, Graphic Design,
Holiday Email Creative
Email creative concept and photography for holiday campaign. Styling, copy, shooting, and animation.