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Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art direction, product concept, design, and naming for PipSqueak Squeezers.
Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
May is for Making
Email marketing campaign art direction, photography, and copywriting
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.