You may also like
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.