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App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.