Structural concept, branding, and design. Collaborated with Sony licensing team to obtain approval on this mass market consumer electronic game system for MGA Entertainment.

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Email marketing campaign art direction, photography, and copywriting
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The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2015
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
2015
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
2012
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
Chet the Catâ„¢ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
2014
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
2014
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