Jade

Digital mixed media. Personal daily project challenge.

Digital Art

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Chet the Catâ„¢ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
2013
PackagingToy Design
Decaying Flowers
Personal still life project.
2014
Photography
Old Wise Eyes
Personal mixed media project on canvas
2015
IllustrationPainting
Fabric and Canvas
Fabric and acrylic on canvas
2015
Fine ArtsIllustrationPainting
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
2015
BrandingUI/UXWeb Design
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
Art DirectionProduct DesignToy Design
Floral Study 5
Fuschia. Part of the #100dayproject in 2016.
2016
Digital ArtFine ArtsPainting
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014
Art DirectionCreative DirectionWeb Design
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
2013
PackagingToy Design
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014
PhotographyArt DirectionWeb Design
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