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Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Art Direction, Graphic Design, Photography,
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Packaging, Toy Design,
Still life of my mother's hands. Digital mixed media.
Personal project. Part of #the100daychallenge
Personal mixed media project.
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Art Direction, Copywriting, Directing,
Product Design Direction: Compost Container
Product design direction for classroom compost container.
Creative Direction, Product Design, Toy Design,
Halloween Campaign Creative
Creative fill slot for Halloween project eCommerce campaign
Art Direction, Illustration, Web Design,
Back to school, back to making
Typography, copy writing, and photography for email campaign.
Graphic Design, Copywriting, Typography,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,