Creative direction and photography for eCommerce launch of Intel's newest development board, the Intel Edision.

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Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
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Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
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Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
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As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
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Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
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Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
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Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
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