Integrated wearables project campaign and advertisement for the FLORA wearable electronic platform. Styling, prop making, design, copywriting, and photography. The book, Getting Started with Adafruit FLORA, is an excellent title. I read it to gain better insights into how to market the book.
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Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
Product Design Direction: Compost Container
Product design direction for classroom compost container.
Art direction, product concept, design, and naming for PipSqueak Squeezers.
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.