Concept, script writing, directing, and casting for Hot Dots product line video.

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This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
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Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
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Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
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Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
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As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
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