Concept, script writing, directing, and casting for Hot Dots product line video.
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Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
May is for Making
Email marketing campaign art direction, photography, and copywriting
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.