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The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
Art direction, product concept, design, and naming for PipSqueak Squeezers.
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.