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The Annotated Build-It-Yourself Science Laboratory
Book cover design.
Graphic Design, Typography,
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Graphic Design, Illustration, Photography,
Still life of my mother's hands. Digital mixed media.
Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
Back to school, back to making
Typography, copy writing, and photography for email campaign.
Graphic Design, Copywriting, Typography,
Chet the Cat™ and Friends Identity and Development
Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Cat™ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
Packaging, Toy Design,
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
Art Direction, Web Design, Writing,
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Copywriting, Graphic Design, Typography,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,
Product Design Direction: Compost Container
Product design direction for classroom compost container.
Creative Direction, Product Design, Toy Design,