Grandma's Trunk Game and Package Design

This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!

Artist Tascha Parkinson is exactly like her work: lighthearted, colorful, and quirky. I had the pleasure of working with her on a preschool alphabet game called Grandma™'s Trunk.
The project consisted of a linen textured trunk illustrated both inside and out, along with one card for every letter of the alphabet. Former preschool teacher Marcia Gresko created the game based on a popular children’s story. In the tale, children take turns packing grandma's trunk for a world trip.
Canadian artist Tascha Parkinson was inspired by her grandmother to become a painter.

Our idea was to produce a four-color process trunk that looked like it had actually been painted on instead of printed on.The funny thing is, Tascha’s little canvas paintings are so adorable and cute, I wish that I could have packed them all into Grandma’s Trunk.
I hand lettered each country name over her individually painted country stickers which depicted landmarks like the Pyramids at Giza, Big Ben, etc.
My original sketch for this "storybook in a chest" letter identification game, invented by Marcia Gresko.
This was one of the most complicated packaging projects I’ve designed. You can see that I had to pencil each city label upside down so I could begin to imagine how they’d all be positioned when we later built the digital files from scans.
She sent a huge box of small canvas paintings and the team meticulously scanned each one. An image for every letter of the alphabet was depicted on a tiny canvas of its own—cute enough for framing all by themselves!
Pictured here you can see a watch for the letter W and the handle and country stickers she painted together on one canvas to be separated later in production.
This early prototype wasn’t even finished before I shot it for resellers. You can see that this is a hand-wrapped mockup.
U, N, E, C, and the Grandma’s Riddle painting all sat on the windowsill in my office. They’re too cute for words. 
You can see here that Tascha painted the strap and baggage tag over brown acrylic. We later changed it to cranberry to contrast against the blue-green trunk so the product would carry some shelf presence at retail. The final trunk is wrapped in a belly band to keep it closed at retail and provide marketing space for copy, legals, and sell copy.
 

You may also like

Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
2015
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
2015
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
2015
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
2014
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
2015
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
2015
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.
2015
PipSqueak Squeezers
Art direction, product concept, design, and naming for PipSqueak Squeezers.
2015
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
2014
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
2015
Back to Top