Artist Tascha Parkinson is exactly like her work: lighthearted, colorful, and quirky. I had the pleasure of working with her on a preschool alphabet game called Grandma™'s Trunk.
The project consisted of a linen textured trunk illustrated both inside and out, along with one card for every letter of the alphabet. Former preschool teacher Marcia Gresko created the game based on a popular children’s story. In the tale, children take turns packing grandma's trunk for a world trip.
Canadian artist Tascha Parkinson was inspired by her grandmother to become a painter.

Our idea was to produce a four-color process trunk that looked like it had actually been painted on instead of printed on.The funny thing is, Tascha’s little canvas paintings are so adorable and cute, I wish that I could have packed them all into Grandma’s Trunk.
I hand lettered each country name over her individually painted country stickers which depicted landmarks like the Pyramids at Giza, Big Ben, etc.
My original sketch for this "storybook in a chest" letter identification game, invented by Marcia Gresko.
This was one of the most complicated packaging projects I’ve designed. You can see that I had to pencil each city label upside down so I could begin to imagine how they’d all be positioned when we later built the digital files from scans.
She sent a huge box of small canvas paintings and the team meticulously scanned each one. An image for every letter of the alphabet was depicted on a tiny canvas of its own—cute enough for framing all by themselves!
Pictured here you can see a watch for the letter W and the handle and country stickers she painted together on one canvas to be separated later in production.
This early prototype wasn’t even finished before I shot it for resellers. You can see that this is a hand-wrapped mockup.
U, N, E, C, and the Grandma’s Riddle painting all sat on the windowsill in my office. They’re too cute for words. 
You can see here that Tascha painted the strap and baggage tag over brown acrylic. We later changed it to cranberry to contrast against the blue-green trunk so the product would carry some shelf presence at retail. The final trunk is wrapped in a belly band to keep it closed at retail and provide marketing space for copy, legals, and sell copy.
 

You may also like

Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
2014
Preschool Game Advertising
Photography, design, and copywriting for preschool game advertisements.
2014
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
2015
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
2015
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
2014
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
2014
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
2014
May is for Making
Email marketing campaign art direction, photography, and copywriting
2014
Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
2014
Back to Top