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Photograph and drawn Norfolk Island Pine fronds in digital watercolor.
Photography, Digital Art, Fine Arts,
Web Referral Advertising Units
Web referral ad units designed to drive traffic to Makershed.com. Copywriting, art direction, photography, and design.
Art Direction, Copywriting, Photography,
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Packaging, Toy Design,
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Copywriting, Graphic Design, Typography,
Old Wise Eyes
Personal mixed media project on canvas
Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
Photography, Typography, Web Design,
Email Marketing Campaigns
Email campaign for Maker Shed. Hand lettering, copy, and art direction. Photographer: Jeffrey Braverman
Art Direction, Copywriting, Typography,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,
Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
Art Direction, Copywriting, Directing,
KaBAM! Game Design and Illustration
Illustration, design, and packaging for KaBAM! word game.