Email Marketing Campaigns

Email campaign for Maker Shed. Hand lettering, copy, and art direction. Photographer: Jeffrey Braverman

Art DirectionCopywritingTypography

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Hot Dots Product Line Video
Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
2015
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Speaker Stand Packaging
Design of consumer packaging for Atlantic's line of speaker stands for Wal Mart.
2015
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Leaves
Photograph and drawn Norfolk Island Pine fronds in digital watercolor.
2016
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Banana Piano
MaKey MaKey is a DIY kit that allows end users to turn anything into an input device. In this case, bananas serve as piano keys. My goal with this project was to quickly grab the attention of our Maker Shed consumer, who isn't accustomed to seeing fruit in their inbox. My hand lettering in banana yellow rounds out the image.
2014
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The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
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Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
2014
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Holiday Email Creative
Email creative concept and photography for holiday campaign. Styling, copy, shooting, and animation.
2015
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Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
2015
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Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
2014
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App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
2015
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