Scipt writing, directing, casting, and voiceover direction for the Dino Construction Company product video.
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Holiday Product Photography
Tabletop product photography, styling, and retouching for holiday email campaigns.
National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction