Design Direction: Nancy B's Science Club

Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction

Art DirectionBrandingPackaging
The Nancy B's Science Club line of products was created by a real, breathing scientist on our product team, Nancy Balter.
This product line is made up of attractive science tools and full color keepsake activity journals that girls use to explore and record the fascinating world around them.
Role: product industrial design direction, packaging art direction, digital eCommerce design and writing, and photographic art direction. I was also lucky enough to participate in the product naming efforts.

You may also like

Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
2015
PhotographyTypographyWeb Design
Branding: Maker Media Lab Grand Opening
Branding and signage to announce the opening of the Maker Media Lab in the historic Palace of Fine Arts in San Francisco. My challenge was to quickly devise a branding scheme that felt like part of the Maker Media family of properties, while celebrating the very special location of the opening.
2015
BrandingGraphic Design
i will go there and seek you
Freehand machine embroidery and photographic output on cotton. I wrapped the fabric around canvas and then applied acrylic paint. Personal project.
2015
IllustrationTextile DesignTypography
Narcissus Jonquilla
Personal project. Part of #the365dayproject challenge.
2016
Digital Art
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
2014
AdvertisingCopywritingGraphic Design
Fall Studio Still Life
Personal still life photographs of props on hand and found forest clippings.
2014
Photography
Maker Monday 101 Campaign
Email creative for Monday 101 series. First of a multipart email initiative focusing on skills. Week one: soldering. Photography, copywriting, and design.
2015
PhotographyWeb Design
Aim for the Luxurious
Personal project. Acrylic, paper, Sharpie, and dollar bill on canvas.
2015
IllustrationPainting
Chadwick
Digital mixed media. Personal daily project challenge.
2016
Digital Art
Jade
Digital mixed media. Personal daily project challenge.
2016
Digital Art
Back to Top