The Nancy B's Science Club line of products was created by a real, breathing scientist on our product team, Nancy Balter.
This product line is made up of attractive science tools and full color keepsake activity journals that girls use to explore and record the fascinating world around them.
Role: product industrial design direction, packaging art direction, digital eCommerce design and writing, and photographic art direction. I was also lucky enough to participate in the product naming efforts.

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Integrated art and design direction across product, social, eCommerce, and retail channels. The Chet the Catâ„¢ and Friends line of preschool toy play sets marries quirky, playful illustrations with beautiful melamine. Inspired by a magazine cover Michael illustrated, my vision of a cafe run by animals came to life. Each piece features characters engaging in various food-themed activities, and they're appropriate for both boys and girls. Graphic designer Jessica Short collaborated with Michael and me to bring the line to life.
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The Annotated Build-It-Yourself Science Laboratory
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2014 New Products Catalog
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Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
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Grandma's Trunk Game and Package Design
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Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
2014
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