The Nancy B's Science Club line of products was created by a real, breathing scientist on our product team, Nancy Balter.
This product line is made up of attractive science tools and full color keepsake activity journals that girls use to explore and record the fascinating world around them.
Role: product industrial design direction, packaging art direction, digital eCommerce design and writing, and photographic art direction. I was also lucky enough to participate in the product naming efforts.
You may also like
Void Your Warranty Shirt
As part of the merchandise assortment for Maker Faire's flagship California event, I designed shirt graphics for the Make: shirt.
May is for Making
Email marketing campaign art direction, photography, and copywriting
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Integrated FLORA Wearable Electronics Creative
Art direction, writing, photography, and prop making using the FLORA wearable electronic platform to advertise a new DIY book about the board.
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Product Design Direction: Compost Container
Product design direction for classroom compost container.
2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
Dino Construction Company Video
Video advertisement for the Dino Construction Company. Responsible for scriptwriting, audio and on-screen talent casting, and art direction.
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
Nancy B's Science Club Digital Presence
Design direction, photo and video art direction, copywriting, and creative marketing strategy for integrated digital campaign.