Design Direction: Nancy B's Science Club

Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction

Art DirectionBrandingPackaging
The Nancy B's Science Club line of products was created by a real, breathing scientist on our product team, Nancy Balter.
This product line is made up of attractive science tools and full color keepsake activity journals that girls use to explore and record the fascinating world around them.
Role: product industrial design direction, packaging art direction, digital eCommerce design and writing, and photographic art direction. I was also lucky enough to participate in the product naming efforts.

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