The Nancy B's Science Club line of products was created by a real, breathing scientist on our product team, Nancy Balter.
This product line is made up of attractive science tools and full color keepsake activity journals that girls use to explore and record the fascinating world around them.
Role: product industrial design direction, packaging art direction, digital eCommerce design and writing, and photographic art direction. I was also lucky enough to participate in the product naming efforts.
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Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Holiday Mini House Feature
Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Catalog Design and Photo Art Direction
Art direction, design, and copywriting of various toy catalog covers.
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
Sprinkles Magazine Feature
Photographic food feature for American Girl Magazine. Role: art direction and design. ©MATTEL, 2016
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed