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Direction and writing for Hot Dots product line video. Our goal was to inform parents that our educational cards typically used in the classroom were also perfect for home use.
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Jeopardy! DVD Home Gaming System Package
Packaging concept and design for Sony's Jeopardy! Home DVD System. This SKU sold in major mass market retailers across the U.S.
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Art direction, styling, and graphic design for American Girl Magazine. ©Mattel 2015
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Lasercutting project based on a fictional postage stamp idea.
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Tabletop product photography, styling, and retouching for holiday email campaigns.
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Branding: Maker Media Lab Grand Opening
Branding and signage to announce the opening of the Maker Media Lab in the historic Palace of Fine Arts in San Francisco. My challenge was to quickly devise a branding scheme that felt like part of the Maker Media family of properties, while celebrating the very special location of the opening.
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Chase the Moon
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Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Packaging, Toy Design,