Catalog Design and Photo Art Direction

Art direction, design, and copywriting of various toy catalog covers.

Art DirectionBrandingPhotography

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2014 New Products Catalog
Creative direction, photography art direction, copywriting, and graphic design of 2014 new products catalog for Educational Insights.
2014
Art DirectionCopywritingGraphic Design
Maker Pro Book Cover
This great book of essays by beginning and pro makers was in need of a cover. The brief required that I somehow convey the breadth of experience levels represented within the book, while focusing on "beginnings." I styled and shot tools and materials reminiscent of the making process and used a woodburner to inscribe a very rough-hewn "MAKER" in caps. I then composited the typography after some minor retouching.
2015
Art DirectionGraphic DesignPhotography
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
2013
PackagingToy Design
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
2012
PackagingToy Design
The Annotated Build-It-Yourself Science Laboratory
Book cover design.
2015
Graphic DesignTypography
Jade
Digital mixed media. Personal daily project challenge.
2016
Digital Art
Fall Studio Still Life
Personal still life photographs of props on hand and found forest clippings.
2014
Photography
Product Design Direction: Compost Container
Product design direction for classroom compost container.
2015
Creative DirectionProduct DesignToy Design
Holiday Referral Ad Units
Art direction, photography, and design of 2014 holiday gift guide referral units used to drive retargeting efforts.
2014
AdvertisingGraphic DesignPhotography
Floral Study 1
Mixed media digital floral study.
2016
Digital ArtFine Arts
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