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Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
Art Direction, Creative Direction, Web Design,
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art Direction, Product Design, Toy Design,
Floral Study 4
Roses. Part of the #100dayproject
Digital Art, Fine Arts, Painting,
The Sneaky, Snacky Squirrel Game
This preschool game was born out of a trip to Tokyo, where I saw a multitude of training chopsticks for children. The idea of using chopsticks as the centerpiece of a game grew into the Squirrel Squeezers, which encourage children to harvest acorns while practicing their fine motor skills. I sketched a tree-shaped box and worked with the factory to develop this hand-wrapped, fully illustrated package that doubles as the game board.
Packaging, Toy Design,
Mixed media on canvas board
Fine Arts, Illustration, Painting,
Personal project. Part of #the100daychallenge
Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Photography, Art Direction, Web Design,
Book Cover: The Maker's Manual
Fabrication, styling, and photographic illustration for The Maker's Manual book cover.
Graphic Design, Illustration, Photography,
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
Packaging, Toy Design,