Lilla’s Top Pitch Tips
Wanna see some goodness? Take a look at some student pitches from the course I teach with agent/author/teacher extraordinaire LILLA ROGERS. We’re now in our second season, but I can’t help but share some of last year’s fantastic work.
FIVE GIANT TIPS from Lilla follow this sentence. Ready? Get ready…
Pitch created by Make Art That Sells student Susanne Lork for our My Toy Pitch course.
1. As with every pitch, make sure your work is easy to understand at a glance and well organized on the page. I loved this pitch by Make Art That Sells student Susanne Lork. See how simple it is to grasp the idea and ocean theme behind her pitch with just one look?
Pitch created by Erica Root for My Toy Pitch. Erica is just one of the 29 Make Art That Sells students that Lilla now represents after seeing their art in class.
2. Okay, now I’m going to contradict myself. This example by Erica Root is full of her gorgeous art and characters. It works because she’s quickly established what the game is by giving us the words “Checkers Set” right under the title, along with a portion of the classic checkerboard. This type of pitch isn’t easy to pull off, but I wanted to show it to you.
Pitch by Make Art That Sells student Imogen Joy.
3. For a board game like checkers, make sure the two sets of game pieces are very different colors. Why? Because players need to see where all their pieces are, and where their opponents’ pieces are immediately so they can strategize. For example, don’t have all different types of jellyfish in a million different colors. Below, Imogen Joy’s game pieces are red and green—very different colors from one another.
Pitch by Make Art That Sells student Heather Manning.
4. While we’re chatting about colors, make sure your playing pieces pop off of the background, so they’re easy to see rather than blending in. Consider going with a different color family. So, for example, if your board is comprised of blues, don’t make your playing pieces blue too. In this gorgeous pitch, for example, Heather’s orange squids pop easily against the blue game board.
Pitch by student Kay Wolfersperger. Kay is an artist who Lilla now represents after falling in love with her art in class.
5. If your pitch is primarily art-driven, rather than involving a unique twist or invention, by all means show off your art. If there are characters in your games, for example, show plenty of great characters. Here, Kay shows off her happy style and adorable/fun characters. Companies and consumers will buy this for the character design alone. I can imagine a company manufacturing all kinds of things based on these charming characters.
