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The Annotated Build-It-Yourself Science Laboratory
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National Maker Faire: Site and Social Media Design
National Maker Faire launch site in collaboration with the White House. Role: copywriting, design, and creative direction.
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Hide Beneath the One Super Giant Tree
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Maker Shed eCommerce Redesign
Creative direction, design direction, photography, and copywriting. Over the first half of 2014, I revamped the branded presence of Makershed.com while engaging with developers and front end designers to overhaul the commerce site. We launched a responsive commerce platform and nearly tripled our email campaigns in 2014. New photography, spirited headlines, and a DIY-inspired branded presence were chief among my goals with this project, along with revenue goals.
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Halloween Campaign Creative
Creative fill slot for Halloween project eCommerce campaign
Art Direction, Illustration, Web Design,
Email Marketing Campaigns
Email campaign for Maker Shed. Hand lettering, copy, and art direction. Photographer: Jeffrey Braverman
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Intel Edison Campaign
Photography and art direction for Intel Edison launch and eCommerce campaign.
Photography, Art Direction, Web Design,
Holiday Referral Ad Units
Art direction, photography, and design of 2014 holiday gift guide referral units used to drive retargeting efforts.
Advertising, Graphic Design, Photography,
Hear the Fear
Embroidered letterforms on cotton
Illustration, Textile Design, Typography,