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Design Direction: Nancy B's Science Club
Toy product design direction, packaging art and design direction, photography art direction, and creative direction for Nancy B's Science Club line of educational science toys for girls. - industrial/product design management - factory coordination and coloration guidance - materials and deco spec - packaging and branding design direction - web and eCommerce writing and creative direction
Art Direction, Branding, Packaging,
Branding: Maker Media Lab Grand Opening
Branding and signage to announce the opening of the Maker Media Lab in the historic Palace of Fine Arts in San Francisco. My challenge was to quickly devise a branding scheme that felt like part of the Maker Media family of properties, while celebrating the very special location of the opening.
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Get Started Email Campaign
Email marketing campaigns featuring robotics. I designed, styled, and photographed these campaigns. From a branding perspective, my team is pushing the notion of how to "get started" with the kits we sell online.
Art Direction, Branding, Photography,
Digital Art, Fine Arts,
Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
Photography, Typography, Web Design,
I'm working my own handwriting into a typeface project that includes wood and photography. My first step was to lasercut my marker-drawn caps out of wood.
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
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Wood Laser Cut Study: Norfolk Island Pine
Mixed media study and laser cutting project.
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Maker Monday 101 Campaign
Email creative for Monday 101 series. First of a multipart email initiative focusing on skills. Week one: soldering. Photography, copywriting, and design.
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