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Personal project. Part of #the365dayproject challenge.
Product Design Direction: Solder Pins
The Learn to Solder Pins are simple soldering activity kits that teach basic soldering skills, awarding the consumer with a working, blinking, wearable pin once complete. John Viet-Triet Nguyen illustrated these based on sketches for our launch at Maker Faire Bay Area in 2014. It was such a treat to see kids and adults alike wearing their proud badges of accomplishment!
Art Direction, Product Design, Toy Design,
Product Design Direction: Compost Container
Product design direction for classroom compost container.
Creative Direction, Product Design, Toy Design,
MaKey MaKey is a DIY kit that allows end users to turn anything into an input device. In this case, bananas serve as piano keys. My goal with this project was to quickly grab the attention of our Maker Shed consumer, who isn't accustomed to seeing fruit in their inbox. My hand lettering in banana yellow rounds out the image.
Art Direction, Copywriting, Photography,
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Creative Direction, Interaction Design, UI/UX,
Branded Event Cards
Branded takeaway cards designed to address the specific category interests of various customer segments. Design and copywriting.
Copywriting, Graphic Design, Typography,
Email Marketing Campaigns
Email campaign for Maker Shed. Hand lettering, copy, and art direction. Photographer: Jeffrey Braverman
Art Direction, Copywriting, Typography,
Microdrone Photography and Email Creative
I built and shot this SEEED Studios drone for a new products email campaign. Rather than use grout, I styled the shot using white toothpaste, lit with a main strobe behind a diffusion panel and one kicker strobe off to the back with a grid spot.
Photography, Typography, Web Design,
Shelby's Snack Shack Game
Shelby's Snack Shack Game is the sequel to The Sneaky, Snacky Squirrel Game from Educational Insights. This project was illustrated by Lucia Gaggiotti and nests into "Sneaky" as a duo on shelf. The game is based on a real dog named Shelby from Seal Beach, California.
Packaging, Toy Design,
Print Collateral: Maker Shed
Make: Magazine print advertisements and collateral for Maker Shed. Art direction, photography, design and copywriting.
Advertising, Copywriting, Graphic Design,