Art direction, design, and copywriting for 2014 new products catalog.
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Lasercutting project based on a fictional postage stamp idea.
Maker Shed Animations
Animated GIFs for email marketing campaigns for Maker Shed
Art Direction, Copywriting, Graphic Design,
Branding: Maker Media Lab Grand Opening
Branding and signage to announce the opening of the Maker Media Lab in the historic Palace of Fine Arts in San Francisco. My challenge was to quickly devise a branding scheme that felt like part of the Maker Media family of properties, while celebrating the very special location of the opening.
Branding, Graphic Design,
Product Campaign Photography
Often, products from manufacturers need to be reshot to tell a more compelling story. In these cases, I shot and styled items to better resonate with the Makershed.com customer: a DIY enthusiast who loves the process as much as the end result, if not more.
Art Direction, Photography,
May is for Making
Email marketing campaign art direction, photography, and copywriting
Art Direction, Copywriting, Photography,
Personal project. Part of #the365dayproject challenge.
Thank You for Your Hospitality
Personal project. Mixed media on canvas.
Grandma's Trunk Game and Package Design
This preschool game was a blast to conceive and design. I hired artist Tascha Parkinson to paint 26 letters of the alphabet traditionally on canvas for the cards that make up the game. She also hand painted straps, buckles, and country "stickers" for the packaging, which added such charm to the finished illustrations. The packaging, when complete, looked like it had been hand painted by Tascha, as I specified a canvas-textured paper substrate for printing. She even painted her own cat Lily on the inside of the trunk...so adorable. We opted to go with a minimal cardboard bellyband as the final on-shelf consumer packaging, so that the entire trunk could be seen at retail. What a delight this project was to design!
Packaging, Toy Design,
App Development: Hot Dots Jr. Preschool Card Game
App concept and design direction.
Creative Direction, Interaction Design, UI/UX,